5-Star Luxury Hotels’ Instagram Performance as a Digital Marketing Strategy during the Travelling Restriction

Authors

  • Desi Andriany Applied Research Link
  • Ni Gusti Nyoman Suci Murni Applied Research Link
  • Ni Nyoman Triyuni Applied Research Link
  • Ni Made Sudarmini Applied Research Link
  • Raden Ayu Trisnayoni Applied Research Link

Keywords:

social media, instagram, luxury hotel, hotel promotion.

Abstract

Purpose: This study aims to enhance knowledge and improvement in online digital marketing, especially to increase domestic customers at 5-star luxury hotels in Nusa Dua, Bali, Indonesia.

Research methods: Qualitative descriptive analysis technique is used to explain the development of digital marketing function towards tourism business. The object study is 5-star luxury hotels in Nusa Dua.

Findings: Instagram performance during travel restriction and review in 4Ps marketing mix; product, price, place, and promotion. A strategy to increase and promote activities to meet customer needs in various occasion. 

Implication: Instagram has significant role in selling and promoting every brand of 5-star luxury hotels in Nusa Dua and its significant improvement following the updated technology progress and customer demand.

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Published

2022-06-20

How to Cite

Andriany, D. ., Murni, N. G. N. S. ., Triyuni, N. N., Sudarmini, N. M. ., & Trisnayoni, R. A. . (2022). 5-Star Luxury Hotels’ Instagram Performance as a Digital Marketing Strategy during the Travelling Restriction. International Journal of Glocal Tourism, 3(2), 100-110. Retrieved from https://ejournal.catuspata.com/index.php/injogt/article/view/210

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