International Journal of Glocal Tourism 2022-06-15T18:37:49+00:00 I Nyoman Anom Fajaraditya Setiawan Open Journal Systems <p>International Journal of Glocal Tourism is a double-blind peer-reviewed electronic journal managed and published by Catuspata Press in March, June, September, and December. It was first published in September 2020. This interdisciplinary journal is intended to develop mutual understanding and scientific discourses on tourism as an ongoing global-local process.</p> Local Product Development at Warung Mina Kuta 2022-06-14T21:30:35+00:00 I Gede Antara Swenaya I Made Darma Oka I Ketut Astawa Made Sudiarta Dewa Made Suria Antara <p><strong>Purpose</strong>: This study aims to analyze the types of products that are suitable for development and to design a product development model for Warung Mina Kita in Kuta tourism area, Bali, Indonesia.</p> <p><strong>Research methods</strong>: Data collection is sourced from participatory observation, interviews and focus group discussion. The data analysis technique uses an interactive analysis model from Miles and Huberman.</p> <p><strong>Findings</strong>: The type of product developed by Warung Mina Kuta to meet customer needs was Mina Kuta special menu package consisting of appetizer (karedok), soup (fish head), main course (fried sea fish) and dessert (banana split). It emphasizes local products, which are named Mina Kuta Special Package</p> <p><strong>Implication</strong>: The product process is carried out from preparing materials to raw materials being processed by a kitchen team headed by a chef, raw materials purchased from suppliers are materials that have grade A or good quality.</p> 2022-06-20T00:00:00+00:00 Copyright (c) 2022 I Gede Antara Swenaya, I Made Darma Oka, I Ketut Astawa, Made Sudiarta, Dewa Made Suria Antara The Strength of Authenticity in Developing Rural Tourism (A Case Study of Tri Eka Buana Village) 2022-06-15T10:33:15+00:00 I Gusti Agung Putu Sri Mahadewi I Nyoman Suamir Nyoman Mastiani Nadra I Ketut Suarta Ida Ayu Elistyawati <p><strong>Purpose</strong>: This study aims to determine the strategies used in the authenticity of Tri Eka Buana Village, Bali, Indonesia, as a tourist attraction.</p> <p><strong>Research methods</strong>: This research is a research mixed method with analytical techniques using the Internal Factor Analysis (IFAS), External Factor Analysis (EFAS), Internal-External Matrix (IE), SWOT, and Quantitative Strategic Planning Matrix (QSPM) Analysis.</p> <p><strong>Findings</strong>: Based on the results of the IFAS matrix analysis, the main strength is that it has beautiful natural and artificial potential such as Bukit Abah, Danu Seliwah Temple, Dukuh Sakti Waterfall, Umananing Malini dance and Balinese Arak that can attract tourists, while the main weakness is that access to tourist objects is inadequate, such as a narrow and irregular parking area. Based on the results of the EFAS matrix analysis, it is known that the main opportunity is the development of Tri Eka Buana Village by involving local communities so as to minimize unemployment, preserve cultural and natural traditions while the main threat faced is competition between other tourism objects that have developed. The results of the IE Matrix research place the village in theposition <em>Growth</em> (Cell I).</p> <p><strong>Implication</strong>: SWOT analysis resulted in 8 alternative strategies of authenticity from the 8 strategies, 3 priority strategies were obtained and have been calculated through the QSPM Matrix with a total TAS of 194.13, 193.57, and 186.46, namely optimizing the potential promotion of Tri Eka Buana Village Karangasem Bali through the media. social media such as Instagram, <em>Facebook</em>, and <em>websites</em>.</p> 2022-06-20T00:00:00+00:00 Copyright (c) 2022 I Gusti Agung Putu Sri Mahadewi Digital Marketing and Sustainable Tourism for Tourist Villages in Bangli Regency 2022-06-15T10:53:20+00:00 I Putu Aban Wibawa I Putu Astawa Ni Made Rai Sukmawati I Wayan Basi Arjana I Gusti Putu Sutarma <p><strong>Purpose:</strong> This research is to analyze the application of digital marketing to support sustainable tourism in each tourist village in Bangli Regency, Bali, Indonesia.</p> <p><strong>Research methods:</strong> The data collection method used in this study is a phenomenological approach. From the phenomena that happens, the researchers understood it more deeply by looking for concepts and theoretical foundations that are relevant.</p> <p><strong>Findings:</strong> The digital marketing model can make it easier for tourists to find tourist villages in Bangli Regency. It is also hoped that the negative impact on the natural environment caused by conventional promotional media can be reduced.</p> <p><strong>Implication:</strong> The outcome of this research is a digital marketing model that supports sustainable tourism in each tourist village in Bangli Regency from an environmental, economic, and socio-cultural perspectives.</p> 2022-06-20T00:00:00+00:00 Copyright (c) 2022 I Putu Aban Wibawa, I Putu Astawa, Ni Made Rai Sukmawati, I Wayan Basi Arjana, I Gusti Putu Sutarma 5-Star Luxury Hotels’ Instagram Performance as a Digital Marketing Strategy during the Travelling Restriction 2022-06-15T18:10:03+00:00 Desi Andriany Ni Gusti Nyoman Suci Murni Ni Nyoman Triyuni Ni Made Sudarmini Raden Ayu Trisnayoni <p><strong>Purpose</strong>: This study aims to enhance knowledge and improvement in online digital marketing, especially to increase domestic customers at 5-star luxury hotels in Nusa Dua, Bali, Indonesia.</p> <p><strong>Research methods</strong>: Qualitative descriptive analysis technique is used to explain the development of digital marketing function towards tourism business. The object study is 5-star luxury hotels in Nusa Dua.</p> <p><strong>Findings</strong>: Instagram performance during travel restriction and review in 4Ps marketing mix; product, price, place, and promotion. A strategy to increase and promote activities to meet customer needs in various occasion.&nbsp;</p> <p><strong>Implication</strong>: Instagram has significant role in selling and promoting every brand of 5-star luxury hotels in Nusa Dua and its significant improvement following the updated technology progress and customer demand.</p> 2022-06-20T00:00:00+00:00 Copyright (c) 2022 Desi Andriany, Ni Gusti Nyoman Suci Murni, Ni Nyoman Triyuni, Ni Made Sudarmini, Raden Ayu Trisnayoni Implementing Strategic Management in Crisis Situations at Luxury Hotel Chain 2022-06-15T18:24:58+00:00 Okky Friesatama I Ketut Budarma Ida Ayu Kade Werdika Damayanti Ni Wayan Wahyu Astuti Ni Putu Lianda Ayu Puspita <p><strong>Purpose</strong>: This paper aims to describe the fact that how a crisis is managed by implementing the right strategic management in the luxury hotel chain.</p> <p><strong>Research methods</strong>: The author in this qualitative method conducted interviews with executive members, owner representatives, and heads of departments who are in the organizational structure of crisis management at the hotel.</p> <p><strong>Findings</strong>: The hotel chain head office is very concerned about the credibility aspect of its product; scattered hotels are required to follow all standard operating procedures in overcoming crisis situations. The head office requires hotel owners to have insurance in accordance with international standard criteria which are bound in the agreement of both parties. All employees who are in the crisis management organizational structure are to attend training organized by the head office. The head office requires the hotel to work with local agencies to assist with issues and manage communication crises if they occur.</p> <p><strong>Implication</strong>: A structured collaboration synergizing between the head office, hotels, local agencies, and hotel owners in managing the crisis that occurs will result in minimizing material and non-material losses.</p> 2022-06-20T00:00:00+00:00 Copyright (c) 2022 Okky Friesatama, I Ketut Budarma, Ida Ayu Kade Werdika Damayanti, Ni Wayan Wahyu Astuti, Ni Putu Lianda Ayu Puspita Tri Hita Karana-Based CSR: How Hotel Relates to Community during the Covid-19 Pandemic 2022-06-15T18:37:49+00:00 Ni Wayan Budi Purnama Dewi Ni Made Ernawati I Gede Mudana Anak Agung Ayu Ngurah Harmini Ni Putu Somawati <p><strong>Purpose</strong>: This study aims to examine the implementation and develop a corporate social responsibility (CSR) model based on the Tri Hita Karana culture during the Covid-19 pandemic at the Ritz-Carlton Bali, Indonesia.</p> <p><strong>Research methods</strong>: Data collection techniques are observation, interviews and documentation studies. Data analysis was carried out with the stages of data reduction, data presentation, and drawing conclusions.</p> <p><strong>Findings</strong>: The Ritz-Carlton in Bali carried out CSR activities based on the Tri Hita Karana culture during the COVID-19 pandemic on a limited basis. Then the model development results in: CSR activities are more focused on efforts to provide assistance to fellow humans (Human), CSR activities are carried out to protect nature (Nature), CSR activities need to consider matters related to business, CSR activities respect the culture of the local community (Culture) .</p> <p><strong>Implication</strong>: This research can be used as material for consideration and evaluation of hotels related to CSR activities based on the Tri Hita Karana culture during the Covid-19 pandemic.</p> 2022-06-20T00:00:00+00:00 Copyright (c) 2022 Ni Made Ernawati, Ni Wayan Budi Purnama Dewi, I Gede Mudana, Anak Agung Ayu Ngurah Harmini, Ni Putu Somawati