ANALYSIS OF THE VISIT BEAUTIFUL WEST SUMATRA 2023 LOGO WORK THROUGH VISUAL SEMIOTICS APPROACH
DOI:
https://doi.org/10.58982/jadam.v3i1.323Keywords:
analysis, logo, visual semiotics, VBWSAbstract
Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach.
Research methods: This study is qualitative using descriptive methods.
Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation.
Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders.
Downloads
References
Arikunto, Suharsimi. (1992). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: PT Rineka Cipta.
De Saussure, Ferdinand (terj). Pengantar Linguistik Umum, Gadjah Mada University Press, Yogyakarta, 1988.
Ferdinand de Saussure. “Kajian Linguistik Signifier and Signified’. Internet: www.wikipedia.org, [March. 25, 2023].
Hadi, M Umar. ''Tinjauan Aspek Visual Gambar Fotografi dan Gambar Tangan''. Jurnal Pengetahuan dan Penciptaan Seni, BP ISI Yogyakarta, III/04 - Oktober 1993.
Haris Satria, "Rancangan City Branding Kota Padang Pentingnya Sebuah Branding dalam Perkembangan Kota,"Jurnal DeKaVe ISI Yogyakarta (Volume 03 Nomor 5), pp. 13-22, 2013.
John, Asril and Agung Budiwaspada, "Analisis Semiotika Logo Rumah Makan Patinku," Jurnal Proporsi (Volume 3 Nomor 1), pp. 33-43, 2017.
Luhur Budianda. (2022). Digital Book Visit Beautiful West Sumatra. Indonesia: West Sumatra Tourism Office.
Morioka, S, Adam, & Stone, T. (2004). Logo Design Workbook: A Hands-On Guide To Creating Logos. Amerika: Rockport.
Morioka, S, Adam, & Stone, T. (2004). Logo Design Workbook: A Hands-On Guide To Creating Logos. Amerika: Rockport.
Pierce, Charles Sanders dalam Winfried Noth. Handbook Of Semiotics. Indiana University Press, Bloomington and Indianapolis, 1995.
Rina Nurfitri, "Analisis Tanda dan Makna Pada Desain Logo Sanggar Tari Puspitasari," Citra Dirga: Jurnal Desain Komunikasi Visual dan Intermedia (Volume 03 Nomor 01), pp. 48-57, 2021.
Rustan, S. (2013). Mendesain logo. Gramedia Pustaka Utama.
Sumbo Tinarbuko, "Semiotika Analisis Tanda Pada Karya Desain Komunikasi Visual," Citra Dirga: Jurnal Desain Komunikasi Visual Universitas Petra (Volume 5 Nomor 1), pp. 33-34, 2003.
Sumbo Tinarbuko, Semiotika Komunikasi Visual.: Jalasutra Publishing, 2008.
Tiphanny Aurumajeda and Martiyadi Nurhidayat, "Analisis Logo Propesor Bawang Sebagai Peningkatan Daya Pembeli di Kabupaten Kuningan," KREATIF: Jurnal Karya Tulis, Rupa, Eksperimental dan Inovatif (Volume 03 Nomor 01), pp. 12-16, 2021.
Yasraf Amir Piliang. (2018). Hipersemiotika: Tafsir Cultural Studies Atas Matinya Makna. Yogyakarta: Jalasutra.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Haris Satria, Aryoni
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
