Journal of Aesthetics, Design, and Art Management

EMOTIONAL DESIGN: A REVIEW OF THEORETICAL FOUNDATIONS, METHODOLOGIES, AND APPLICATIONS

Wed, 19 Apr 2023 00:00:00 +0000

Purpose: This article reviews the theoretical foundations, methodologies, and applications of emotional design, a concept that emphasizes the importance of creating an emotional connection between users and products. The article provides an overview of the three levels of emotional design - visceral, behavioral, and reflective - and their underlying principles.

Research methods: Deep and comprehensive review of literature from multidiscipline field of studies related to emotional design conducted with retrospective reasoning. The article then provides an overview of various applications of emotional design in product design and visual communication design, including digital interfaces, automotive design, and healthcare. The article concludes by discussing the future directions of emotional design research and its potential impact on the design industry.

Findings: Emotional design is a promising approach to product design and visual communication design that can enhance the user experience by creating an emotional connection between users and products. The three levels of emotional design and various research methodologies can be used to measure emotional responses to design.

Implications: Emotional design has been applied in various industries, and its potential impact on the design industry is significant. Future research in emotional design can explore the interplay between the different levels of emotional design and its impact on user behavior and product success.

ANALYSIS OF DESIGN RULES APPLICATION ON INSTAGRAM FEED RADAR BALI

Wed, 19 Apr 2023 00:00:00 +0000

Purpose: Instagram is one of the social media with a very large number of users, namely 1.3 billion users. The huge number of users is utilized by several media including Radar Bali, a well-known media in Bali using Instagram as a medium for disseminating information and news.

Research methods: This research uses observation, visual analysis, and literature study to dissect and find out the design components of Radar Bali's Instagram feed. The research methodology used is descriptive research with a qualitative approach.

Findings: The result of the research shows that Radar Bali does not apply design rules properly and consistently.

Implications: By not applying design rules to Radar Bali's Instagram feed, the message and information are not maximized.

LEARNING FROM HOME BASED ON DIGITAL MEDIA AS A REPRESENTATION OF PEDAGOGIC TRANSFORMATION IN THE MILLENNIUM

Ogy Agiustora, Wahendra Wahendra, Kukuh Gotriansyah, Triaji Prasetio — Wed, 19 Apr 2023 00:00:00 +0000

Purpose: Education develops along with the development of science, the development of the times and the development of the idea of educating itself. The science of education or pedagogy is the science that examines how educators guide students, and know about the tasks and goals of educators in educating students.

Research methods: In this study the descriptive analytical method of phenomena was used to study an object in the context of pedagogic, media, student and teacher,conditions, systems of thought, and events at the present time. The approach method is a case study to reveal and describe the phenomenon of the subject and object of research on learning from home based on digital media as a representation of pedagogic transformation in the millennium.

Findings: Efforts to transform education in the digital era of schools must be able to understand the characteristics of the millennial generation and generation Z to determine an effective educational strategy. The character of today's generation who are familiar with technology requires schools and teachers to utilize digital media as learning tools. The challenge for educators in educational transformation is how teachers are able to create digital media content as creative learning media, and are able to control and curate information for their students.

Implications: Eliminating the face-to-face teaching and learning process for a while inevitably students adapt to the current situation and conditions. learning from home (LFH) is the right of every student to get learning education even though it has to be done from home (online) during this pandemic. Understanding the purpose of learning done from home must be instilled in students first. Students must really understand why they have to study from home for a long time. Circular issued by the Ministry of Education and Culture (Kemendikbud) No 15 of 2020 concerning guidelines for learning from home during the emergency period of the spread of Covid 19. The government's consideration of implementing learning from home looks at several aspects, one of which is for health and safety in the world of education both from the school and from the students themselves. We should appreciate the government's steps, one of which is breaking the chain of the corona virus in the world of education.

ANALYSIS OF THE VISIT BEAUTIFUL WEST SUMATRA 2023 LOGO WORK THROUGH VISUAL SEMIOTICS APPROACH

Aryoni Ananta, Haris Satria — Wed, 19 Apr 2023 00:00:00 +0000

Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach.

Research methods: This study is qualitative using descriptive methods.

Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation.

Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders.

LOGO DESIGN WERDHA PRIYAMITRA ELDERLY GROUP NORTH KUTA DISTRICT

I Made Jayadi Waisnawa, Toddy Hendrawan Yupardhi — Wed, 19 Apr 2023 00:00:00 +0000

Purpose: The elderly are a part of society that deserves to be honoured. Various service activities have been carried out during the productive age. The logo design requested by the Werdha Priyamitra elderly group is a tribute to its role in mobilizing other elderly people in North Kuta District.

Research methods: The method in designing the logo of the Werdha Priyamitra elderly group was carried out with the stages of observation, interviews, digital literature review and evaluation. Observation is intended to explore the activities of the elderly group. The interview is a process of extracting deeper data from the beginning of its establishment until its existence in 2023. Digital literature review to gain knowledge and inspiration in logo design.

Findings: Every design stage constantly evaluates by the management of the Werdha Priyamitra elderly group so that the logo design is as expected. Based on the final logo design results, design elements in lines, fields, and colours represent the culture and activities of the Werdha Priyamitra elderly group.

Implications: These design elements are supported by text that contains the slogan of the Werdha Priyamitra elderly group. The logo design is made by considering the proportion of design elements and text to keep the intensity of complexity manageable.

ENTERTAINMENT MEDIA AND THE CRISIS OF COMMUNICATION ETHICS IN AMBIGUOUS PHENOMENA (CASE STUDY OF PUBLIC FIGURE FEUD)

Aliffarazzi Syaqki Parmadie, Baarrafizki Dilkindi Parmadie — Wed, 19 Apr 2023 00:00:00 +0000

Purpose: The thing that is of concern here is that the feud that the public figure is showing then propagates to television as the mass media, while there is a possibility that the spectacle of this feud contains bad values that are not good for society. Cases that occur are also considered contrary to existing communication ethics. Another unfortunate thing is the reason why several public figures are competing with each other to take action like this so that it becomes a trend, and this is directly proportional to the interest of the Indonesian people to see this feud. The feud was also considered as entertainment for the community. According to data, internet users in Indonesia have reached 212 million in January 2023. This means that around 77% of Indonesia's population has used the internet.

Research methods: In this study the descriptive analytical method of phenomena was used to study an object in the context of people's behavior, conditions, systems of thought, and events at the present time. The approach method is a case study to reveal and describe the phenomenon of the subject and object of research on entertainment media and the crisis of communication ethics in the ambiguous phenomenon of public figure feud.

Findings: Public figures should be able to realize that they are in the spotlight in public spaces. Their communication in public spaces should be able to display self-control abilities, maturity in attitude, and responsibility in speech and behavior.

Implications: On the other hand, good understanding and awareness is needed by the public so that they are wiser in using the mass media. That way, there will be no shift in people's behavior in viewing communication ethics. Because, if we think about culture in Indonesia, it actually teaches good ways of communicating with others, without hurting or harming other parties.